War Department News Release
S-730 (Part 2)
1942
Color for Country Wear
In country clothes, the emphasis is on brightly
colored, sturdy fabrics. Although by next year, war industries may claim
much of the dye now used in civilian clothes, there is no shortage apparent
as yet. Warned by the War Production Board, however, retailers and designers
have been careful not to promote any one color as the color of the season.
One store, in showing its fall sports clothes, for instance, featured the
following bright group: a green and gray knitted two-piece suit with bright
red woolen bodice; beige corduroy slacks and jacket to be worn with a green
flannel blouse; beige corduroy culottes with green woolen panels facing
the inside of both legs; a blue wool shirtwaist dress with a big red felt
pocket and a belt sewn into the dress; a solid-color plum suit with an
extra contrasting tweed jacket.
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U.S. fall collection showed this purple jersey
dress made from nylon threads which are a byproduct of a U.S. defense industry.
The fabric is warm, can be washed with soap and water, does not crush or
wrinkle. (Collection Shelby Stanton) |
Last summer, it was hard to find an American woman
wearing a hat. But with the first breath of cold air, heads which had been
adorned only with bows took to cover. Unlike last year, when hats were
designed to show off the popular "pompadour" hair-do, this year's toppers
conceal the hair. Many women have adopted closely cropped curls in accord
with war-plant regulations and wartime efficiency. Lily Dache, noted hat
designer, included in her fall collection non-inflammable, porous turbans
for factory workers; simple berets; high-crowned bright wool bonnets, and
sleek fur hats (fur is unrationed). Other designers have likewise recognized
the importance of the hat as the color or mood key to the whole wardrobe.
"Suitcase" hats – pliable turbans which can be folded like a handkerchief
to fit into a traveling bag – have been popular.
| Corduroy, a cotton material which is warm
and serviceable, as well as unrestricted, has been used in many of this
year’s coats and suits. This beige topcoat with matching hat has a casual
air which makes it popular with school and college girls. (Collection Shelby
Stanton) |
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Dramatic Detail
Dramatic touches appearing on classically styled
clothes show that American women are not lacking in ingenuity. Spotted
on New York's Fifth Avenue recently were such items as a rhinestone clip
set off against a cockade of bright ribbon and worn on the lapel, chokers
of lightweight wooden beads, plastic hatpins and earrings, simple pastel
wool dresses dramatized by big, black sequin buttons. Under many fur coats
appear bright cotton linings replacing the silk essential to the parachute
industry.
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No vital metal went into this dress. The wrap
around skirt ties at the back and eliminates the use of a zipper or buttons.
The flowers at the neck may be removed and supplanted by beads, an ascot,
a white collar or other accessories. Such basic dresses are the mainstay
of the American woman’s wardrobe.
(Collection Shelby Stanton) |
When nylon and silk stockings became scarce last
summer, U.S. women began to experiment with substitutes. Cotton mesh, lisle
and rayon in new weaves are already widely used. In shoes, low heeled,
sturdy, all-purpose models featured widely, relegating the frivolous shoe
to evening wear exclusively
A shirtwaist dress in defense industry blue
which has been chosen as the uniform for girls working at an airport in
the southern state of Texas. The inexpensive garment has patch pockets,
a simple gored shirt, a deep hem.
(Collection Shelby Stanton) |
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Trim, leather oxfords designed for the American woman who is on
her feet all day at home, in a factory or on a volunteer job. Two-toned
shoes are restricted for the duration; dyes are needed for defense industries.
(Collection Shelby Stanton) |
Shoes typical of the low-heeled, all-purpose styles which are being
worn almost exclusively by women in the U.S. for business or war industry
work.
(Collection Shelby Stanton) |
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It is obvious that the American woman's wardrobe
has yet to feel the real pinch of severe rationing and restrictions. But,
whatever happens in the future, she is ready to accept restrictions philosophically.
And good designers will help her over the transitions as they already have
done. Commenting on this future for the consumer, one fashion reporter
said recently:
"It was only last spring that the fashion world
was in a state of' confusion over the WPB edicts regulating skirt lengths
and the width of hems in order to cut down on the use of fabric by the
civilian population. Now, just six months later, the furor is so much a
thing of the past that women exclaim exactly as they have always done,
over the new fall clothes, as oblivious to the novel framework of regulations
which governs their essentials as if it did not exist. By Christmas, they
will look nonplussed if you so much as mention a zipper."
A prophecy, which bids fair to come true!
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